The aim of this review is to inform a community education and social marketing strategy to improve the safety and wellbeing of children in the Northern Territory (NT). Examining national and international literature provides an overview of the current research on: what helps communities and families to keep their children safe; the use and effectiveness of social marketing and community education approaches for the prevention of child abuse and neglect and/or approaches in remote and/or Aboriginal contexts; and their applicability to the NT context. In doing so the review examines: why there is a need for a community education and social marketing campaign in the NT; why strategies need to reach Aboriginal families; what helps communities and families to keep their children safe; what methods of delivery (what strategies) are best for achieving change; and who key messages should be targeted at.