In September 2006 the Northern Territory Government announced a plan under the NT Alcohol Framework to address ongoing alcohol issues in Alice Springs, resulting in the development of the Alice Springs Alcohol Management Plan (AMP). The three key strategies of the plan are: reducing supply – restricting the availability and accessibility of alcohol; reducing harm – influencing drinking choices and drinking environments and providing interventions that prevent further harm; and reducing demand – changing individual attitudes to drinking and challenging community tolerance of harmful drinking patterns. The Menzies School of Health Research (MSHR) was engaged in August 2008 to evaluate the AMP. This evaluation explores how effective the interventions have been, and how well accepted they are by the community. It utilised quantitative and qualitative methods of data collection to inform the process. Qualitative data included written submissions following open invitations to the public by the media, targeted interviews with key stakeholder groups, and random sample of interviews with Alice Springs residents. Quantitative data included various statistical collections and an analysis of the surveys.