Pornography awareness : a process of engagement with Northern Territory Indigenous communities

Description

In 2007, concerns about the exposure of Indigenous children to pornography and links between the use of pornography and sexual abuse of children led the Northern Territory Attorney-General to approach the (NT Justice about developing a media classification awareness and education campaign for Indigenous communities. NT Justice undertook a series of consultations, particularly with Indigenous men, to provide input into the messages to be delivered through the campaign, the appropriate target audiences, critical success factors, risks and sensitivities, and the development of a communications strategy. As an element of its campaign strategy, NT Justice engaged the Australian Institute of Criminology to undertake a review of the education campaign. The process review drew on evaluation and review methodologies and good practice principles from other community education and awareness campaigns. This report considers whether the NT Justice campaign had the capacity to meet its objectives and identifies improvements that could be made to this, or related campaigns, in the future. The review concluded that the NT Justice media classification and awareness education campaign was innovative, grounded in good practice principles and was in accordance with evidence-based criteria for the implementation of related community service programs.

Copyright Information

© Australian Institute of Criminology 2008 Apart from any fair dealing for the purpose of private study, research, criticism or review, as permitted under the Copyright Act 1968 (Cth), no part of this publication may in any form or by any means (electronic, mechanical, microcopying, photocopying, recording or otherwise) be reproduced, stored in a retrieval system or transmitted without prior written permission. Inquiries should be addressed to the publisher. Ethics approval no. PO133 Published by the Australian Institute of Criminology GPO Box 2944 Canberra ACT 2601 Tel: (02) 6260 9200 Fax: (02) 6260 9299 Email: front.desk@aic.gov.au Website: http://www.aic.gov.au Please note: minor revisions are occasionally made to publications after release. The online versions available on the AIC website will always include any revisions. Disclaimer: This research report does not necessarily re?ect the policy position of the Australian Government. Edited and typeset by the Australian Institute of Criminology